FAQS

The Defender Awards is a new programme designed to further extend Defender's support of humanitarian and conservation organisations around the world. The brand has worked hand in hand with global partners The Red Cross and Tusk for decades, supporting their tireless work at a global level. This programme will enable Defender to support more, smaller organisations that are embracing the impossible every day.

Winners of the awards will receive:

- $200,000 AUD funding (or local country equivalent) $100,000 AUD in year one and $100,000 AUD in year two.

- A Defender for two years.

- Communications and PR support.

- Mentoring from subject matter experts.

The Defender Awards is a two-year programme. Each winner will receive support from Defender over a two-year period.

In the first phase of the programme, we are welcoming applications from Australia, China, France, Germany, Italy, Japan, South Africa, and the United Kingdom.

We will be awarding 8 winners across the participating markets.

If you reside in a participating country, operate in the humanitarian and conservation field, and have an annual revenue of below $1,000,000 AUD, then you are eligible to apply.

In the first phase of the programme, we are welcoming applications from Australia, China, France, Germany, Italy, Japan, South Africa, and the United Kingdom.

Small charities and non-profit organisations with an annual revenue of below $1,000,000 AUD (or local currency equivalent) that focus their work on humanitarian and conservation in these countries can apply. There are four categories against which applications can be made: Land, Sea, Wild, Humanity.

Organisations applying must be registered in line with local legislative requirements.

The Defender Awards is designed to help small charities and organisations that would not normally be able to benefit from support of this kind. We want to ensure that the project funding, vehicle and mentoring support will make a deep and lasting difference to the successful applicants.

We have used annual revenue as one of the qualifying criteria because it is a useful way to think about the size of an organisation and the resources it has available to pursue its mission.

The competition is free to enter and open to individuals aged 18 or over who are members of small NGOs or charitable organisations. Employees, agents, suppliers of the Promoter, their family members, and individuals benefiting from similar bursaries or associated with competitors in the motor vehicle sector are not eligible.

Entrants must complete the entry form and confirm eligibility. The competition runs from April 2, 2025, to June 16, 2025, with one entry per participant. Access to a mobile, email, computer, video recording device, and internet is required. The Promoter may disqualify entries that do not comply with the terms or spirit of the competition.

The four award categories have been designed to support a breadth of cause-based projects in the humanitarian and conservation space and are aligned to the UN Sustainable Development Goals.

Defenders of the Land

Driven by an adventurous spirit, Defender can take you to places others fear to tread. Parts of the world that are inaccessible, across terrain and landscapes that test endurance.

We recognise that many of the landscapes we first encountered 70 years ago have changed beyond recognition. Our mission is to help protect and rewild some of the world’s most fragile landscapes. Whether it’s Moorlands in rural England or a rainforest in Australia, we are seeking projects that are dedicated to protecting these important ecosystems.

Defenders of the Sea

Our oceans and coastlines are fundamental to the survival of our planet. They provide an incredible backdrop for adventure and exploration, but their future health and prosperity require purposeful and powerful action. Our mission is to help address the many challenges affecting sea life and coastal communities. Whether it’s water pollution in France or unsustainable fishing practices in Japan, we are seeking projects that are dedicated to supporting marine and coastal species, and the ecosystems on which they rely.

Defenders of the Wild

For almost 20 years, we have helped Tusk to deliver its ambitions conservation mission in Africa. They have increased vital protection for over 50 million hectares of land and supporting more than 40 threatened species. But it is not only the big five that face the threat of extinction. Our mission is to help protect indigenous species of all types and sizes. Whether it’s the Alpine Shrew in Germany or Vultures in South Africa, we are seeking projects that are committed to helping protect endangered and at-risk species, whatever their size.

Defenders of Humanity

In 1954, two Series I Land Rover vehicles were sent with accompanying nurses to remote areas in Dubai and Kenya. They had a singular purpose — to bring communities much-needed medical and welfare services. The vehicles’ off-road capabilities ensured that the terrain was not a hindrance in vital aid reaching the people that needed it most. Our mission is to help vulnerable communities, ensuring they can prepare for, respond to, and recover from crises, whenever and wherever they strike. Whether it’s food poverty in the UK or supporting the victims of flooding in Italy, we are seeking projects that are supporting people and communities in their time of need.

The primary focus of the Defenders of the Sea category is on marine ecosystems, including marine species and coastal communities.

Please apply to the category which best aligns to your organisation’s work.

Defender is a brand with purpose at its very heart. Working with the Red Cross for 70 years — in the longest standing humanitarian partnership of its kind, and Tusk for 20 years, we are absolutely committed to our global citizenship mission.

Defender is one of four brands driving forwards JLR’s Reimagine strategy, one that is designed to be an exceptional journey of transformation. It lays out a clear vision to create new benchmarks in environmental, societal and community impact for business. As a global enterprise, JLR is working towards net zero emissions through the decarbonisation of its manufacturing, operations, and supply chain, as well as delivering electric models of all its vehicles by 2030.

Reimagine is about co‑creating with innovators, developing strategic collaborations, and unlocking innovation and electrification across our entire footprint. Working with partners and experts in organisations like Tusk, Red Cross and our future Defender Award winners is a critical part of delivering this strategy.

Please email: Defawards@jaguarlandrover.com. Please clearly indicate the country in which you wish to apply in the header of the email to help us manage your enquiry quickly.
Example: “AUSTRALIA: I need help with my application.”

DEFENDER AWARDS

TERMS AND CONDITIONS

1. Information on how to enter and the prize form part of these Terms and Conditions. By entering into the Competition, you confirm your acceptance and agree to these Terms and Conditions.

2. You confirm that you accept and acknowledge that, should you be determined the winner of this Competition, you will be required to enter into a separate contractual agreement that stipulates the winner’s rules, in addition to all terms associated with use of the Prize Fund, Vehicle and brand and reputational obligations of the winner (the “Winner’s Agreement”) (which can be made available to any entrant upfront, upon request). Pursuant to clause 34 below, should the winner object to entering into the Winner’s Agreement, the Promoter shall have the right to offer the prize to an alternative Finalist (as defined below).

3. The Competition is promoted and managed by Jaguar Land Rover Australia Pty Limited (the “Promoter”) a company registered in Australia (ACN 004 352 238) and whose registered office is located at Level 1, 189 O’Riordan Street, Mascot NSW 2020, Australia.

4. These Terms and Conditions apply so far as the law permits and the Promoter recommends that you read them carefully before entering.

5. These Terms and Conditions shall be governed by and construed in accordance with Australian law. The parties irrevocably agree that the court of Australia shall have exclusive jurisdiction to deal with any dispute or claim that arises out of or in connection with these Terms and Conditions and the Competition.

CAN I ENTER THE COMPETITION?

6. The Competition is free to enter and no purchase is necessary.

7. The Competition is open to small registered non-governmental organisations or registered charitable organisations with a net annual income of no more than $1,000,000.00 AUD, driving humanitarian, environmental and conservation impact (each an “Eligible Organisation”)

8. The following organisations will not be eligible to enter the Competition:

a) employees, agents or suppliers of the Promoter, its retailer network and associated companies or their Family Members. For the avoidance of doubt, “Family Members” means the parents, children, siblings, aunts and uncles, grandparents, grandchildren of an employee, agent or supplier of the Promoter, its retailer network and associated companies; and/or

b) entities that are currently benefitting from any similar form of bursary, grant or competition prize fund to that of this Competition; and/or

c) any employees, independent contractors, agents, associates, volunteers, beneficiaries, sponsorship, bursary or other charitable funding recipients, or ambassadors of competitors of the Promoter (to be determined by, and at the sole discretion of, the Promoter) involved in the manufacture, production, import, distribution or sale (including direct consumer sales platforms new and used) of motor vehicles, clean hydrogen fuel cells, EV evolved technologies and mobility services such as subscription services; and/or

d) any organisation that does not meet the third party screening check as detailed in clause 19.

9. An authorised representative must have validly completed the entry form on behalf of an Eligible Organisation.

10. In entering the Competition, the authorised representative warrants that they are eligible to do so. It will be the Promoter’s sole decision as to whether any eligibility requirement has or has not been met and the Promoter may require evidence or confirmation from an Eligible Organisation before awarding the prize.

11. Entries submitted outside the Registration Period and Entry Period are automatically disqualified.

12. Only one (1) entry is permitted per Eligible Organisation. Any additional entries will not be counted or deemed eligible.

13. The Competition will require the authorised representative to have access to a mobile, an email account, a computer, a video recording device and internet access. These will not be provided by the Promoter.

14. The Promoter reserves the right to disqualify any entry which does not comply with these Terms and Conditions or if an Eligible Organisation’s conduct is contrary to the spirit or intention of the Competition.

15. No entries from agents, third parties, organised groups or entries automatically generated by computer will be accepted. No bulk entries will be accepted. Each entry is subject to approval by the Promoter. Any entry that is deemed as offensive, inappropriate, obscene, unlawful or otherwise objectionable content or information will not be granted approval and will therefore be excluded from the Competition, subject to the Promoter’s discretion.

16. If, for any reason, a technical interruption equipment failure, telephone failure, network, server, computer hardware or software failure or site failure or postal failure occurs and the Competition is not capable of running as planned or entries are not received or validly submitted or the Prize (as defined below) is disrupted, the Promoter reserves the right to cancel, terminate, modify or suspend the Competition if necessary.

17. The Promoter does not take any responsibility for incomplete entries or entries that are lost, mislaid, damaged or delayed in transit (regardless of cause) and any such entries will not be considered valid. The Promoter will not accept proof of posting or transmission as proof of receipt of entry into the Competition.

18. The Promoter reserves the right, at any time, to verify the validity of entries and Eligible Organisations (including their net annual income) and reserves the right, in its sole discretion, to disqualify any organisation who the Promoter has reason to believe has breached any of these Terms and Conditions, tampered with the entry process or engaged in any unlawful or other improper misconduct calculated to jeopardise fair and proper conduct of the Compeition. Errors and omissions may be accepted at the Promoter's discretion. Failure by the Promoter to enforce any of its rights at any stage does not constitute a waiver of those rights. The Promoter's legal rights to recover damages or other compensation from such an offender are reserved.

19. This is a game of skill and chance plays no part in determining the winner.

FIRST ROUND - ELIGIBILITY

20. To register (and determine if an Eligible Organisation is eligible), an authorised representative on behalf of an Eligible Organisation must visit www.defenderawards.com (the “Website”) and complete the online entry form (the “First Round”). When submitting the First Round entry form, authorised representatives will be asked to select one (1) of four (4) categories that best aligns with their Eligible Organisation as well as a brief overview of a project (“Project”) that the Eligible Organisation proposes’ to undertake within the Category they have selected. The four (4) categories include Land, Sea, Wild and Humanity (each a “Category”).

21. All First Round entry forms must be submitted between Thursday 10^th April 2025 and 11:59pm AEDT on Monday 16^th June 2025 (“Registration Period”).

22. Only entries that have been answered in full, completed correctly and submitted during the Registration Period will be considered.

23. Subject to clause 9, all valid entries will then be submitted to a third-party screening process for due diligence checks. For the avoidance of doubt, the screening process will be used to ensure that the Eligible Organisation is of good standing, is not a restricted party (i.e. under applicable law), and is otherwise suitable for participation in this Competition. The Promoter will review each valid entry to determine the best ten (10) entries per category to proceed to the second round (“Second Round”). Experts will pick the best entries based on what they believe to be the most impactful and beneficial Project according to the selected category. All successful Eligible Organisations that make it to the Second Round will be notified by email.

SECOND ROUND - ENTRY

24. In the Second Round, authorised representatives on behalf of the Eligible Organisation must:

(a) Complete an online form (available via the link provided to Eligible Organisations within their email notification) containing further questions regarding contact details, the Eligible Organisation’s proposed Project details, and the impact the Prize (defined below) will have on the Eligible Organisation, their Project and charitable work; and then

(b) When prompted upload a YouTube link to their video (between 60-90 seconds long) describing the Eligible Organisation’s proposed Project within the Category, and what they would use the funding for and why they should win the Competition (“Entry Video”). The Entry Video should be titled “Defender Awards” along with the Eligible Organisation’s full name.

25. All Entry Videos must be submitted online between Thursday 31^st July 2025 and 11:59pm AEDT on Monday 1^st September 2025 (“Entry Period”).

26. Upon submitting the Entry Video, the authorised representative on behalf of the Eligible Organisation, accepts, acknowledges and confirms that:

26.1 they are eligible to enter the Competition;

26.2 they accept that their name, image and/or Entry Video may be used in association with and for the promotion of the Competition (as set out in these Terms and Conditions);

26.3 the Entry Video must be between 60-90 seconds long, no bigger than 500 MB and in a mp4, mov, webm or m4v format only; and

26.4 their Entry Video must not contain or refer to any third-party brand and must not contain or reference any third-party names, logos, trademarks or use images which are under copyright without the copyright owner’s consent.

27. All valid Entry Videos will then be submitted to a third-party screening process where a local panel of judges will assess the Entry Videos and how they best align with the Promoter’s brand values. The best five (5) Entry Videos per Category as determined by the local panel will proceed to the third round (“Third Round”). Eligible Organisations that progress to the Third Round will be notified by email.

THIRD ROUND – LOCAL JUDGING

28. In the Third Round an expert judging panel will determine the best two (2) Entry Videos per Category (each a “Finalist”).

29. Finalists will be contacted within 10 (ten) working days from Friday 26^th September 2025 via email and informed that they have been successfully chosen as a Finalist.

30. Finalists’ entries will be automatically progressed to the final round, where the winning entry will be selected by a global expert judging panel (“Global Super Panel”).

THE PRIZE

31. One (1) winner will be selected out of all eight (8) Australian Finalists submitted to the Global Super Panel, on Friday 10^th October (the “Winning Organisation”). The Prize will be awarded to the Winning Organisation and not the individual that submitted the entry on behalf of the Winning Organisation.

32. The Winning Organisation (and their Category) determined by the Global Super Panel will be final.

33. The authorised representative of the Winning Organisation will be contacted via telephone, using the telephone number provided with their Competition entry within 5 (five) working days from Friday 10^th October 2025 and asked to verify their name, contact details and that they accept the Prize on behalf of the Winning Organisation. After such confirmation, the Winning Organisation will be provided with the Winner’s Agreement.

34. Pursuant to clause 2 and clause 33, the Winning Organisation will have 5 (five) working days to review and sign the Winners Agreement from the point of receipt. Should the Winning Organisation fail to enter into the Winner’s Agreement by this time, the Promoter reserves the right to offer the Prize to the next best eligible Finalist (as determined by the global expert judging panel.

35. The Winning Organisation (including but not limited to their Video Entry) may, in the absolute discretion of the Promoter, be announced in a press release and/or social media post(s) on the Promoter’s owned social channels.

36. It is the responsibility of each Eligible Organisation to ensure that the contact details provided through the Website are accurate for notification of any Prize won by the Winning Organisation.

37. The Winning Organisation will win the Prize. There is one (1) Prize available to be won in total. The Prize is for the Winning Organisation to receive:

37.1 A grant bursary of $200,000 AUD (Two Hundred Thousand Dollars (excluding GST) to be used toward the Winning Organisation’s charitable work during the term of the Winner’s Agreement; and shall be provided in the following instalments:

a) For year one: $100,000.00 (One Hundred Thousand Dollars), (excluding GST); and

b) For year two: $100,000.00 (One Hundred Thousand Dollars), (excluding GST).

(the “Prize Fund”);

37.2 The use of one (1) Land Rover Defender (of such model and specification to be determined by the Promoter) for a two (2) year period by the Winning Organisation solely in support of the Winning Organisation’s charitable work and subject to the terms of the Winner’s Agreement and the Promoter’s Vehicle Loan Agreement (the “Vehicle”); and

37.3 At the Promoter’s discretion, one (1) individual affiliated with the Winning Organisation may be offered the opportunity to attend the Defender Awards Symposium (“Event”) as the representative of the Australian Winning Organisation. If offered, the Promoter will cover the cost of necessary flights and accommodation required to attend the Event. Full details of the Event will be provided to the Winning Organisation at the time of winner notification. Any additional or incidental expenses incurred in connection with attending the Event will be the responsibility of the nominated representative. The nominated representative must ensure that they possess a valid passport in order to travel to the Event. The Promoter and Event organisers reserve the right to remove the representative from the Event in the event of inappropriate behaviour, including but not limited to intoxication. The Promoter and Event organisers accept no responsibility if the Event is delayed, postponed, or cancelled for reasons beyond the Promoter’s reasonable control.

37.4 The Prize Fund will be awarded in the form of an electronic funds transfer (EFT) in a reasonable time and once the Winning Organisation has been notified. The Winning Organisation is responsible for providing full and accurate bank details. The Promoter will not be responsible for incorrect details being provided, a banking institution rejecting an EFT payment, or any costs associated with locating any lost monies.

38. The Prize (or any unused portion of the Prize) is non-transferable, exchangeable and cannot be taken as cash, unless otherwise advised. The Prize may not be claimed by a third party on behalf of the Winning Organisation.

39. If the Promoter subsequently discovers the Winning Organisation is ineligible or the Winning Organisation has breached these Terms and Conditions or the terms of the Winner’s Agreement (available to Eligible Organisations upfront, upon request) or foul play or unethical conduct is suspected under these Terms and Conditions then the Promoter reserves the right to not award the Prize and award the Prize to the next best Finalist.

40. In the event that the Winning Organisation is unable to take the Prize (or part of the Prize) for any reason and by the time stipulated by the Promoter, then the Winning Organisation will forfeit the Prize and the Promoter will award the Prize to the next best valid Finalist. The Promoter does not accept any responsibility if a Winning Organisation is not able to take the Prize.

41. The Winning Organisation acknowledges and agrees that the Promoter will not be responsible for any ancillary costs and/or expenses associated with taking the Prize.

42. In all circumstances, the Promoter's decision is final and no correspondence will be entered into.

43. The Winning Organisation shall not, at any point during the Competition or while using the Prize, display or publicize any political slogans or homophobic language, images of a lewd or explicitly sexual nature, images containing logos of competitors and overt brand sponsorship or anything else deemed to be ambush marketing or an abuse of the Promoter, content which is defamatory, obscene, illegal, vulgar, offensive or otherwise unsuitable or infringes others’ rights (including intellectual property rights) or reflects negatively upon the Promoter. The Winning Organisation agrees and acknowledges that any breach of this clause will cause significant damage and loss to the Promoter.

LIABILITIES

44. Neither the Promoter JLRA, nor its affiliates, agents, officers or employees will be liable (to the extent permitted by law) for any loss or damage arising out of organising or holding this Competition or as a result of an Eligible Organisation’s participation in it, participation in any of the activities or as a result of a Winning Organisation winning, participating in, collecting or enjoying the Prize and/or the Competition, or if the Competition does not run as planned. This paragraph does not seek to exclude the liability of any party listed in this paragraph for (a) death or personal injury caused by their negligence, (b) fraud or fraudulent misrepresentation, and/or (c) any other matter for which it would be unlawful for them to exclude or attempt to exclude their liability. Your statutory rights are not affected.

USE OF PERSONAL DATA

45. By entering this Competition, you (as an authorised representative on behalf of an Eligible Organisation) understand that the Promoter (and its agents, contractors and group members on its behalf) may process, store, distribute and/or use the information (including personal data) you provide in your Competition entry and in the process of entering:

(a) To enable them to administer your entry in the Competition, including deciding whether it accords with these Terms and Conditions;

(b) To notify you if you are a Winning Organisation. Where you are a Winning Organisation you agree that the Promoter may announce or make available on request your organisation’s name and county/town and winning entry (i.e. Video Entry) unless you object to the Promoters doing so or request that the amount of personal information announced or made available is reduced by the Promoters, in accordance with Clause 49; and

46. Eligible Organisations’ name and contact information used for the purpose of this Competition shall be retained for a period of 5 months from the selection of the Winning Organisation. The Winning Organisation’s details used for the purpose of this Competition shall be retained for a period of 2 (two) years and 6 (six) months from selection.

47. Should the Winning Organisation object to their name and county/town of residence being announced or made available upon request by the Promoters, they should contact defawards@jaguarlandrover.com. The Promoter will not announce or make available the personal information of the Winning Organisation who have objected.

48. For more information on how data is handled by JLR, please view the Promoter’s privacy policy available at https://www.jaguarlandrover.com/privacy.

CONTACT DETAILS

49. To find out the name of the Winning Organisation please send your request to defawards@jaguarlandrover.com.

50. If you have any other questions about the Competition, please send your question by email to defawards@jaguarlandrover.com.

51. If you have any questions about how your data is being handled, please contact defawards@jaguarlandrover.com.

PLEASE NOTE

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