Range Rover Evoque delved into the heart of urban inspiration with "Shaped By The City" campaign. Collaborating with influential leaders across various creative fields, the campaign showcases how the city has moulded their unique perspectives and how Range Rover Evoque seamlessly integrates into their lives.

At the forefront of this campaign were three creative mavericks: Georgina Jeffries, a renowned interior designer, and Sophie Coote and Nikki Campbell, the dynamic duo behind the fashion label SIR The Label. Each brought their own unique perspective, sharing how their cities have shaped their creative journeys and how the Range Rover Evoque complements their lifestyles as the ultimate urban SUV.

Georgina Jeffries, with her deep-rooted connection to the Australian landscape and a passion for creating spaces that evoke emotion, found a kindred spirit in the Range Rover Evoque. Her design philosophy, centred on timeless elegance and functionality, aligns perfectly with the vehicle's refined aesthetic. For Georgina, the Evoque embodies the perfect blend of luxury and capability, reflecting the demands of modern city living.

Sophie and Nikki from SIR The Label brought their signature style and energy to the campaign. The fashion-forward duo saw a natural synergy between their brand and Range Rover Evoque, both synonymous with innovation and sophistication. Their collaboration resulted in an exclusive cap design that encapsulates the essence of both brands.

Through intimate Q&A sessions and immersive city drives in Sydney and Melbourne, these inspiring individuals shared stories and insights. They offered a glimpse into how the ethos and principles of design and intentionality embodied by the Range Rover Evoque resonate in their lives. Their passion for craft and strong connection to the urban environment aligned perfectly with the brands core message, that Range Rover Evoque as an integral part of the city landscape and urban living.

Range Rover Evoque is more than just a vehicle; it's a symbol of modern luxury, personal style, and the dynamic energy of city life.

Q&A WITH SOPHIE AND NIKKI

What inspired you to collaborate with Range Rover?

Range Rover is a pioneer in innovation, there is an undeniable sophistication and sense of luxury that comes with driving an Evoque. These characteristics resonate with how we look at design, so it felt like a natural synergy. 

What inspiration did draw on to develop the exclusive Range Rover Evoque x SIR the Label cap design?

Just like Range Rover Evoque, a cap is an everyday essential. We wanted to harness the legacy of Range Rover to fit a modern lens that could be worn every day.

As an owner, what do you love about your Range Rover Evoque?

Comfort and reliability with a sleek aspect fit our lifestyle perfectly. 

What is your staple SIR piece this season?

Sophie: This season our Wesley Trench has been a constant staple in my every day. You can never go wrong with a classic.

Nikki: Our Bromley blazer paired with our Molinier Narrow Belt has seen me through many moments this season. From the office to events and beyond – both pieces will stay with me for seasons to come. 

Q&A WITH GEORGINA

What inspired you to collaborate with Range Rover?

Growing up, I was fortunate enough to spend camping holidays on the Murray River with my family. It was here, on country farms I learnt to drive sitting on my father’s lap in our 1989 Range Rover Classic. For me, the luxury of Range Rover is found in the memories made, and the relationships nurtured. Range Rover as a brand represents the ultimate design icon, and to collaborate with them is a dream.   

How do you seek inspiration in your work?

Inspiration comes from so many places. An old movie, a fashion parade, a flooring detail sighted on a European trip or the city around me. It can start anywhere. We explore the site of our project, its surroundings and the history of the place. We have so many points of research that lead us down a winding path and it’s the most exciting part of our job creating narratives around the design and giving spaces new meaning and life.

What is your interior design style?

I’m not sure I have a particular style, but rather a set of values and beliefs that guide our design process. Our practice is anchored by a belief in the emotional capacity of design to enhance liveability, and from this knowledge grows a language that echoes this into a built form. We are inspired by classic forms and a balance of light and symmetry that ultimately prioritising the human experience.

My design goals for our practice is always to deliver honest and nurturing spaces that elevate daily life. I design houses to live in, houses that elicit joy and if we can do that, I’ve done my job.