RANGE ROVER HOUSE: ALPINE EDITION
THREDBO, NEW SOUTH WALES
For the second year in a row, Range Rover House returned to the stunning snow village of Thredbo, offering discerning clients the ultimate blend of luxury and adventure. Set against the breathtaking scenery of Kosciuszko National Park, the exclusive De Dacha chalet served as an idyllic backdrop for an unforgettable alpine retreat.
Designed to immerse guests in the world of Range Rover, the event showcased the brand’s commitment to modern luxury and design excellence. From curated wellness experiences and design masterclasses to exhilarating snow drives and a culinary journey crafted by renowned chef Nelly Robinson, every aspect of the retreat was meticulously planned to inspire and delight.
The pinnacle of the experience was undoubtedly the showcase of Range Rover SV and Range Rover Sport SV EDITION ONE, two extraordinary vehicles representing the forefront of automotive innovation and luxury. These exclusive models offered guests a glimpse into the SV collection.
At Range Rover House Thredbo, the experience extended far beyond a traditional product showcase. Guests were invited to immerse themselves in a world of personalization, exploring an exquisite selection of luxurious materials and finishes to craft a truly unique Range Rover.
Beyond vehicle customization, the event offered exclusive experiences led by industry experts. Renowned Range Rover Ambassador Steve Cordony hosted a captivating table-scaping session, demonstrating how to create elegant, memorable settings. Almira Armstrong from LUMIRA Atelier guided guests through a candle-making masterclass, sharing the art of scent creation. The Secret Skincare provided a luxurious beauty ritual experience, teaching essential skincare techniques to keep skin hydrated in the snow. Additionally, co-founders Sophie Coote and Nikki Campbell of SIR hosted a styling session, offering insights into their fashion-forward approach, ensuring guests were both stylish and comfortable in the alpine environment. These curated experiences enriched the event, making Range Rover House Thredbo a celebration of luxury, creativity, and personal style.
Clients also had the opportunity to explore collaborations with Range Rover partners who share the brand’s values of luxurious design and craftsmanship. MCM House, known for their refined aesthetic, styled Range Rover House with their exquisite furniture collection, creating a sophisticated and inviting atmosphere. Waterford provided their iconic crystal glassware for the après-ski sessions, adding a touch of timeless elegance to the social gatherings. These carefully curated partnerships further elevated the event, highlighting the synergy between Range Rover and other luxury brands that prioritize exceptional design and quality.
As JLR Chief Creative Officer noted, “Creativity is best expressed in an enriching, immersive space. Range Rover House is a literal embodiment of Range Rover - an opportunity for our clients to explore our modern luxury vision, transcending the traditional exchange within a showroom.”
The Range Rover House concept has proven to be a resounding success, with 16 events held globally since its debut in 2022. From the breathtaking alpine landscapes of Thredbo to the iconic shores of Monterey, California, each location offers a unique backdrop to showcase the brand's commitment to exceptional experiences and unparalleled luxury.
