RANGE ROVER SPORT LAUNCHES GLOBAL CAMPAIGN
WITH THEO JAMES, INTRODUCING VELOCITY BLUE
Range Rover has unveiled an exciting new global campaign for Range Rover Sport, featuring the iconic British actor and producer Theo James. This campaign not only highlights the vehicle’s dynamic capabilities but also introduces a unique colour, Velocity Blue, to the Range Rover Sport lineup. The campaign seamlessly blends traditional British heritage with a modern twist, creating a captivating narrative that resonates with audiences worldwide.
A POWERFUL ON-SCREEN PARTNERSHIP
Theo James, known for his roles in Netflix's 'The Gentleman' and the global hit 'The White Lotus: Sicily,' brings his charisma and British charm to the campaign. Set against the backdrop of the quintessentially British Harewood House Country Estate in West Yorkshire, the campaign showcases Range Rover Sport's unparalleled performance and luxury. James effortlessly navigates the vehicle through the estate's diverse terrains, including challenging stone steps and an ornate giant chessboard, demonstrating the SUV's versatility and power.
INTRODUCING VELOCITY BLUE
One of the campaign's highlights is the introduction of Velocity Blue, a bold and striking new colour option for Range Rover Sport. This vibrant hue adds a modern edge to the vehicle's classic design, embodying the spirit of contemporary luxury. The Velocity Blue Range Rover Sport, driven by James in the campaign, showcases the vehicle's sporting thrills and attitude, reinforcing Range Rover's position as a leader in modern luxury.
BLENDING HERITAGE WITH MODERNISM
The campaign beautifully merges traditional British heritage with a modern aesthetic. Filmed at Harewood House, where heritage meets modern sophistication, the production features curious storytelling elements such as manoeuvring around 10-foot chess pieces and abstract sculptures. These elements add a touch of British eccentricity and humour, making the campaign both engaging and memorable.
TECHNOLOGICAL EXCELLENCE
Range Rover Sport is equipped with a suite of advanced technologies that ensure its place as the performance champion. Features such as adjustable dynamic air suspension, torque vectoring, adaptive dynamics, and dynamic launch provide responsive, dynamic, and composed handling. The vehicle is available with a range of mild and plug-in electric hybrids, offering clients a breadth of capability unlike any other.
A PERFECT ALIGNMENT
Range Rover Sport, with its dramatic, visceral, and uncompromising design, aligns perfectly with Theo James's on-screen and off-screen personas. James, a proud owner of a Range Rover Sport plug-in electric hybrid, embodies the vehicle's vigorous and playful nature. The campaign captures the essence of British luxury and eccentricity, making it a standout in the world of automotive advertising.