DEFENDER PARTNERS WITH GQ MEN OF THE YEAR 2024
The GQ Men of the Year Awards are a celebration of achievement, innovation, and influence. In 2024, Defender proudly partnered with GQ Australia to present this prestigious event, a night dedicated to recognising the individuals who are shaping our world. The partnership between Defender and GQ underscores a shared appreciation for style, substance, and the relentless pursuit of excellence.
DEFENDER TAKES CENTER STAGE
Defender's presence was felt throughout the evening, from the moment guests arrived with their Defender transfer, to the grand finale. A striking Defender OCTA display greeted attendees upon entry, showcasing Defender's iconic design and undeniable presence. Inside the event space, another display further immersed guests in the world of Defender, highlighting its unique blend of capability, luxury, and timeless style.
DEFENDER AMBASSADOR SAM EVANS, INTERVIEWS GQ MOTY GUESTS
Upon arrival to the GQ MOTY awards, Sam Evans interviewed some of GQ’s hottest guests, asking the important questions – their biggest adventure of 2024, their ultimate road trip companion, and go-to tunes in the car. Zinnia Kumar also shared her tips on how individuals can reduce their impact on the environment, making it an evening to remember.
HONOURING CHANGEMAKERS
Defender was honoured to present two awards, recognising individuals who are making a significant impact. Zinnia Kumar presented the Social Force Award to Sam Elsom, acknowledging his remarkable work and dedication to positive change. This award highlights the importance of using one's platform to make a difference, a value that resonates deeply with both Defender and GQ. The pinnacle of the evening was the announcement of the GQ Man of the Year, Sam Worthington. The award itself was presented by his wife, Lara Worthington. This prestigious award celebrates individuals who have achieved extraordinary success in their respective fields, from entertainment and sports to business and philanthropy. Defender was proud to play a part in celebrating these exceptional individuals.
THE ONLY OCTA IN AUSTRALIA
Guests at the event had the exclusive opportunity to experience Defender OCTA, the only one of its kind in Australia. This immersive experience allowed attendees to explore Defender's cutting-edge technology and unparalleled capability, further solidifying its reputation as the ultimate vehicle for adventure and exploration.
STYLE, SUBSTANCE, AND SHARED VALUES
The partnership between Defender and GQ for the Men of the Year Awards was a natural fit. Both brands share a commitment to quality, innovation, and celebrating those who push boundaries and make a difference. The event was a resounding success, bringing together influential individuals from various fields to celebrate achievement and inspire future generations.